Wednesday, 04 January 2012

• My dear friends? My link building friends? Where did you go?

  
  I suspect this statement is true but I have had to elucidate it for masses of my consulting clients and my friends, those that didn't like link building.  They thought is was a waste of time. Most firms engaged in pro services like brokers, accountants, counsels and doctors say that their clients are buying their information and experience.

  In these expert industries a sellers experience is normally presumed by the purchaser. Barely is it accepted. I'm presuming the legal services you are giving me is correct. I will be able to presume that the estate plan you made for me is true. I'm presuming the taxation guess you spent months working on is legal. I am presuming that it's my appendix that has to be removed. Customers in all industries purchase the EXPERIENCE of joining in business with you. As a pro merchant or seller it is your job to make that experience as especially unique, pleasing and outstanding as practical. Patrons buy the experience. I am getting the comfort that when something goes belly-up you will be there for me.

  I do not purchase clothing. I get the comfort the wardrobe provides and the unique experience of being groovy, sophisticated and captivating. I do not buy food. I do not buy software. I purchase the excitement of time saved, the standing of recognition and the inside info on how solutions are made. I get the thrill of not seeing rodents and cockroaches in my home. I am getting safe, on time, faithful and acceptable transport to sexy destinations. If you would like to enhance your companies sales you've got to understand that customers don't purchase things.

  Clients buy concepts, feelings, happiness and positive experiences. Worth recollecting when you talk with purchasers. Its been an amazing plan for firms like Disney. Ever notice they never say come to our park, and ride our rides?  Ever notice when you are working on a site? You are link building and your friend go away?  Why? They reference it as the 'Magic Dominion . ' Disney realizes that you sell the experience. What has this got to do with traffic and Search Website Promotion? Everything. Most noobs think they have a traffic problem. Most online companies have a conversion problem because they ignore this certain truth.

  • 1:34 AM
  • 1 view
  • add eprops
  • add comments
  • email
• Hi everyone! I'm just getting started on Xanga... Drop me a comment if you've got some ideas on what to do first - or just to say, "Hi!"

  • 1:29 AM
  • 1 view
  • 2 eProps
  • 1 Comment
  • email